Sweet Jolie opens new boutique! I recently had the honour to check out the new digs for Sweet Jolie’s first brick and mortar store in Edmonton (open July 6th, 2017) — an expansion from their current online shop and home showroom. Over two fun visits I got to explore this incredible space, and all the goodies within this fresh new interior! Nicole, the owner and operator, has a background in interior design, and it shows in this new store!
**JUST FOR YOU!** The fine folks at Sweet Jolie and I had so much fun collaborating on this project, that we just had to offer my lovely readers a special deal. Visit Sweet Jolie online anytime (they ship internationally), or in person after their July 6th opening, and get 15% off your purchase using the “freshcrush15” check-out code.
This is such an exciting time for the ladies at Sweet Jolie. Nicole began her journey from home, and those of you in-the-know, know that the Sweet Jolie brand is synonymous with woman-friendly, size-friendly, boho, gorgeous, girly beauty. Let’s get a little taste of that fun Sweet Jolie Style, with the lovely Nicole!
Their new shopping space will only expand on the heights they can achieve not only in making women feel great in their own skin, but the mark they leave on the community. Sweet Jolie has made it their mission to work with community partners that better the lives of women and their families. When you support Sweet Jolie, you become a part of that legacy.
So much hard work has gone into making this shop everything it is growing into. These ladies do not stop! The opening day is closing in and they were using every spare minute to close in on all of the details. Nicole and Teresa (pictured above) are burning up their phones, and their team is pulling out all the stops to make SJ a new, Edmonton must-see shopping destination.
Look at all that spaaaaaace! I can’t wait to check back as soon as everything is stocked up, but I had to jump at the chance to check out the interior prior to opening day (July 6th, 2017). Let’s check out some of those amazing details, shall we?
A bank vault. A freaking bank vault! It’s large and in charge and totally commands the cashier desk. Look at this thing! I know all my interior-loving blog readers are salivating over this one. Note to self: If ever I come across a vintage bank vault, purchase immediately! (Worry about how to get it home, later).
I am a sucker for some preciously placed teal. This found and re-loved farmhouse piece makes the perfect little stoop to welcome those beautiful new purchases into your life. Hello, Boho Paisley Dress!
The whole farmhouse, industrial vibe is amazing! All of the little details Nicole managed to find on her shopping excursions pull everything together and complete the space in the best way possible.
I can’t wait to see all those flowy garments on racks in front of these amazing vignettes. “S” marks the place to be on July 6th!
This old blue gas pump had me at hello. They just don’t make some things like they used to.
The juxtaposition of the soft and the hard, the lovely and the industrial, hits the perfect mark in the new Sweet Jolie Boutique. I think it’s a space people will love to visit again and again as it evolves over time.
The natural light from the windows was incredible, and so fantastically fun to photograph! Don’t you want to just dive into this photo?
Along with the light, there is a feeling of positivity right when you walk through the door and that sentiment is echoed in an uplifting gallery wall. If you’re having a rough day, take a minute and breathe in front of this wall. Namaste.
“All things are possible if you believe“. I know this thought runs through the heart of Sweet Jolie and it stitches together everything Nicole and the team does. “Your story inspires others” is a reminder to all guests of the boutique that your story matters, and I know the ladies of Sweet Jolie are constantly inspired by the lives of their customers and friends.
Now… let’s get really real. Can we talk change-rooms for a minute? How often have you had a little rinky-dink door, and a warped mirror? Never again! The new Sweet Jolie boutique has you covered.
Four, lush, full-sized, well-lit, pretty rooms await you — each with a unique interior design. There is an industrial, a floral, a tropical, and one surprise room left in store. Can’t wait to see that!
Umm, do I see peonies? Any guesses which change room was my fave?
Hello! I had some fun in the floral room. I like my modern clean lines, but I’m such a girl at heart. Anything resembling a peony has got my attention! I know where I’ll be trying on my first stash of new Sweet Jolie finds, come July 6th!
The details are endless. How about a parking meter or an old hospital baby bath station? I could easily move right in and feel totally at home. Not to mention the full racks of clothing that are showing up as we speak. Heaven!
There is even a common community space. Have an event you’d like to host? Talk to the ladies of Sweet Jolie. You’ll know as soon as you visit, that they are not setting up shop to just sell clothes — they are creating roots in the community, and want you to get involved. There’s plenty of space to gather, and gab with girlfriends, and yes, shop too — and never feel rushed out the door.
I could certainly sit here a while. And since we all know I’m a lover of a good, easy DIY project… let’s turn our attention to that DIY decal wall! Moving into an older building had certain challenges. This wall had been marred with marks and screw holes, dings and dents, and the easiest fix ever was to randomly apply the cutest little irregular polka dot decals everywhere. This was a fun team project with no math required!
I love how those decals play around in the space. It’s so clean and modern with zero fuss. The perfect backdrop to a couple of pals chatting away between change room visits.
Make sure to say hi to “Hudson” when you visit. He was the star of the show the first time I visited. You’ll be sure to wonder where Nicole found everything! She sure has a knack for it all. I’m so happy for her and where her Sweet Jolie team are going. Be sure to support the gals over at SJ. They’d love to see you stop in for a visit! See you there July 6th!
Sweet Jolie opens new boutique!
Don’t forget! Sweet Jolie started online and they’ve got you completely covered. Live out of town? Need international shipping? Give Sweet Jolie a visit online, and don’t forget to take advantage of the “freshcrush15” code at checkout and save yourself 15%! Serious savings for your next shopping trip!
^ Shop the look – White Maxi ^
^ Shop the Look – Red Floral Flutter Top ^
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Nicole is as beautiful on the inside as she is on the outside! Watching her grow her business and the way she gives back to her community has been incredibly inspiring! I could be happier to see this incredible business expand and I cannot wait to check out this gorgeous shop in person!!!